Hi. I’ve been in the problem-solving, idea-generating, creative business since the previous millenia. I have a Bachelor in Art Direction from Berghs School of Communications (1999) and have worked in the creative field ever since. 1999–2014 mainly as an art director (even though I’ve always loved to write the occasional film script), but since around 2014 I have crossed over to focusing on writing. I believe there can be no succesful creative work without a strong and clever strategy and no strategy can reach it’s potential without strong and surprising creative work. I have worked with some of the Nordic regions biggest brands as well as international clients like IKEA, Lee Jeans, SEB, Guardian Glass and Atlas Copco and I have been fairly awarded for my work in design and advertising alike.
Clients include Atlas Copco, Guardian Glass, Storytel, Skandia, Svenska Spel (Triss), Lee Jeans, Bredbandsbolaget, Riksgälden, Whyred, Aktiespararna, SEB, AMS, Lantmännen, Kronfågel, Dagens Nyheter, MAX Burgers, IKEA, If Insurances, Telenor and many more.
Awards have come in the shape of Golden Eggs, Guldnyckel, 100 Wattare, Eurobest, Epica, Art Directors Club and The One Show. In 2003 I also won a CD (Compact Disc) in an international BBC lottery.
Experience
Berghs School of Comms. 1996–1999
[Art Direction, full time]
Ruth Reklambyrå 1999–2000
[Art Director]
Storåkers / Storåkers McCann 2000–2010
[Art Director/Creative]
McCann 2010–2014
[Creative]
DGA 2014–2015
[Creative]
Graviz 2015–2019
[Copywriter & Partner]
If 2019–2022
[Senior Creative]
MAX Burgers 2022–2023
[Copywriter]
Telenor 2023–
[Copywriter & Creative Lead]
Awards
2000
50W, Skandia Fonder, print
2001
Silver, Guldägget, Internetreklam, Skandia
2002
Shortlist, Norska Guldägget, djuice, film
2003
🥇 Gold, Epica, Lee Jeans, print
Shortlist, Eurobest, Lee Jeans, print
2004
Shortlist, Guldägget, Lee Jeans, print
Shortlist, Guldägget, Chili, film
Shortlist, Guldägget, Triss, film
2005
50W, 100-wattaren, Nationalmuseum
2006
Silver, Guldägget, Design, Whyred
2007
Shortlist, Guldägget, Alliansen
Shortlist, Guldägget, Aktiespararna
50W, 100-wattaren, Aktiespararna
2008
🥇 Gold, UTE2008, Karlsons Klister
Silver, Eurobest, Karlsons Klister
2009
🥇 Gold, Guldnyckeln, SEB
Shortlist, Guldägget, Karlssons Klister
Shortlist, The One Show, Karlssons Klister
Brons, UTE2009, Looftlighter
75W, 100-wattaren, SEB
2011
Silver, Guldägget, Riksgälden
2012
Shortlist, Guldägget, Riksgälden
75W, 100-wattaren, Lantmännen
🥇🥇 2 Golds, Spinn, MAX Hamburgare
2013
🥇 Gold, Guldägget, MAX Hamburgare
2 Silver, Art Directors Club, IKEA-katalogen
Brons & 2 Merits, The One Show, IKEA-katalogen
2 Brons, Cresta Awards, IKEA-katalogen
Shortlist, Cyber, Cannes Lions, IKEA-katalogen
🥇 Gold, ISAAC Awards (adweek), IKEA-katalogen
Brons, NY Festivals, IKEA-katalogen
🥇 Gold, The Digitals, IKEA-katalogen
Winner, AICP Next, IKEA-katalogen
Brons, Lovie Awards, IKEA-katalogen
2015
Shortlist, Guldägget, SEB
2017
Shortlist, Guldägget, Guardian Glass
2018
Silver, Spinn, Guardian Glass